We work with B2B technology SMEs to help them improve their sales performance. Our suite of sales training courses were designed specifically for this sector and in addition we provide peripheral services such as Sales Skills Assessments, Individual Sales Mentoring and Strategic Workshops.


Mission Statement

We help you achieve your sales targets with your existing resources so that you can concentrate your energies on growth.

We do this by providing the advice, training and systems required to establish effective lead generation and sales processes.

Vision Statement

Our vision is to become the de facto provider of sales training and support services to Irish B2B technology SMEs.

About our Founder


Brendan Dunne


Brendan Dunne has over 30 years experience selling into SMEs and corporates in Ireland and overseas.  He has worked for indigenous and multinational technology companies in positions including; Business Development Manager, Key Account Manager and Sales Manager.

As a BDM he conducted business with Irish entities such as AIB, Eircom and the Musgrave Group and multinationals such as IBM, Boston Scientific, Baxter Healthcare and Eli Lilly.  As Key Account Manager with Avocent Inc., he was responsible for the Google and Yahoo accounts across EMEA.

Experience across multiple technologies and industries is one of Brendan’s strongest traits when parting knowledge to course participants.  He has sold technology solutions in areas such as WAN/LAN infrastructures, barcode technologies, data centre management and software services, into industries such as professional bodies, manufacturing, retail & distribution, data centres and not for profit organisations.


Brendan attended GMIT Galway, where he received a bachelor’s degree in business studies with marketing and subsequently completed a diploma in computer science in the Centre for Advanced Technology Training (CATT) operated by Siemens Nixdorf.

More recently he turned his attention to adult education and achieved the following awards:

  • Diploma (level 7) in Learning and Development Practice from UCC
  • Certificate in Training Needs Analysis and Design (level 6) from the Irish Institute of Training and Development (IITD)
  • Professional Practice Certificate in Training & Development (level 6) from IITD
  • Diploma in Education Practice, ICT skills from JEB