Sales Skills Assessments are vitally important for two reasons:

  • To assess the skill levels of existing sales personnel so that training and personal development initiatives are invested correctly.
  • To assess new hires to ensure a high standard of skills are present for all shortlisted candidates.

What are Sales Skills Assessments:

The Universal Sales Skills Audit (USSA) assesses Skills and benchmarks participants against tens of thousands of their peers. Skills are readily accessible within each individual to assess, benchmark, and most importantly, are quick and easily to improve through training.

The USSA does not assess Personality or Behaviour, both of which can be very difficult and costly to change. Nor is it a test of Cultural fit for your organisation.

A USSA report delivers to you an unbiased, clinical report of each individual’s core sales skills from which you can both assess a potential candidate’s current skills level and/or set a development plan for an existing executive. It provides accurate and reliable feedback on a candidate’s core competencies relative to the following:


Sales Skills Assessments

Why Use Sales Skills Assessments?

It is important for sales management to know how skillful their staff are when carrying out their day to day duties. Sales results are too important to leave to chance, if there is a deficit in certain skills they should be addressed to help improve performance.

  • How developed are your staff’s communication skills?
  • How well do they understand your prospect’s business?
  • Do your salespeople have the right skills for the job they’re tasked to do?
    • Key Account Management
    • Business Development
    • Solution Selling
  • How well do they know the basics of closing a sale?
  • How well can they negotiate, and to what level of competence?
  • Do they have the techniques to make a sales prospect feel comfortable?
  • How clearly do they understand the importance of planning and preparation?
  • The person who just impressed you in an interview, can they be dropped into the field or do they require training before customer contact?

Auditing the sales skills of your staff identifies strengths and weaknesses, allowing you to allocate your training resources in the most effective manner and plan for continued improvement.

How Sales Skills Assessments Work:

Candidates can complete their online assessments either at work or in the privacy of their own home. Either way it is important that they allocate 35 to 40 minutes of uninterrupted time to complete the assessment. Each module contains a series of statements and the candidates have 15 seconds to rate from strongly disagree to strongly agree.

The sales manager or hiring manager (not the candidate) will receive a detailed report that highlights strengths and weaknesses in comparison to their peers, benchmarked against international sales skills averages.  The report is issued immediately after completion.

How to organise your Sales Skills Assessments:

Simply register your interest by completing our Contact Form and we will give you a call to discuss your requirements. We simply require each candidate’s name and email address along with the appropriate payment and once your account is active, you will receive an email with instructions. The report is issued immediately after completion.