Customer Service training is based on the principle that 'We are all Salespeople', especially those who are customer-facing.
A lot of hard work goes into winning business and managing accounts, so it is imperative that every effort is made to ensure that the relationship between the company and their customers is not damaged in any way.
Poor Customer Service can be responsible for eroding relationships and ultimately losing accounts to the competition. In fact, your competition is hoping that you will drop your guard and deliver a less than satisfactory service.
Customer Service is outside the Sales Champions Framework as a stand-alone service.