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Sales Pipeline Development Workshop


  • Are you Missing Sales Targets?
  • Do you Experience Anxiety towards the end of a Quarter?
  • Do you wish you had "Hot New Prospects" instead of the "Same Old Suspects" in your Sales Pipeline?

Learn how to develop an effective and repeatable sales prospecting function that will keep your pipeline full and sales targets exceeded. This workshop is designed for those responsible for sales, so that they can create the environment and plan activities that will result in success. There is no need for missed targets and the associated cash flow problems when you have the resources, but you’re missing the structures.

What will you Learn?

  • Create an Effective Sales Process for Everyone to Follow
  • Measure Salespeople in a way that will Drive Results
  • Target the right Prospects, Companies and People
  • Generate Messages that will Sell Value and Differentiation
  • Learn how to Deal with Time Management and Procrastination
  • Create a Proactive Environment where Prospecting can Flourish
  • Develop Qualification Criteria that will keep you Focuses on Winnable Deals

Who should attend?

Business Owners; Sales Directors; Sales Management of B2B SMEs.

If you believe you can grow your business through sales initiatives, don't miss this workshop, it will set you on a path that you won't want to leave!


Workshop Agenda

  • 08:45 – 09:00          Welcome Tea/Coffee
  • 09:00 – 09:15          Introduction
  • 09:15 – 10:15          Sales Process and Ratios
  • 10:15 – 10:40          Target Lists and Activities
  • 10:40 – 11:00          Tea/Coffee Break
  • 11:00 – 11:30          Creating Messages
  • 11:30 – 12:00          Time Management & Procrastination
  • 12:00 – 12:20          Prospecting Environment
  • 12:20 – 13:00          Qualification Criteria

Trainer Bio

Brendan Dunne is a B2B sales veteran with almost 40 years of experience. He has held the position of Director of Sales, Business Development Manager and Key Account Manager, with a range of technology companies in Ireland and the UK. Brendan has sold into corporates such as Google; Ericsson; Eir; AIB; and the Musgrave Group, as well as a multitude of SMEs and Government agencies. To complement his selling experience, Brendan holds an Honours Degree in Business Studies (with Marketing) and a Diploma in Learning and Development Practice from University College Cork.


We began to use the services of Proactive Pipeline in 2017 and immediately found a markable improvement in how our salespeople approached their work. It’s evident that Brendan has a great deal of experience in selling situations and can adapt to the challenges faced by the team.

Our business is very competitive, so we need every advantage. The Proactive Pipeline sales methodology helps us to stay focused on what’s important to our customers and as a result, we are closing more deals.

We continue to engage Brendan to keep the momentum going and I would highly recommend him to any sales organisation wishing to improve their position.

Dave McEvoy, Managing Director, DMAC Media

From the initial discovery session, Brendan’s experience as a facilitator and senior manager became apparent. His pragmatic nature and objective point of view helped greatly in devising a new sales strategy.

Within months my business has seen a 10% increase in sales revenue. The business has a clear line of sight in targeting key clients, using the correct approach with articulated messaging. This really is working smarter, not harder. I highly recommend Brendan for his skills, knowledge, and professionalism.

Eoin Daly, General Manager, Snap (Naas Road & Blanchardstown)

Dates & Locations

Wednesday, Jan 22nd - 09:00 to 13:00 - The Digital Hub, Thomas Street, Dublin 8
Thursday, Jan 30th - 09:00 to 13:00 - The Clayton Hotel, Ballybrit, Galway
Thursday, Feb 13th - 09:00 to 13:00 - The Aspect Hotel, Park West, Dublin 12
Thursday, Feb 20th - 09:00 to 13:00 - The Clayton Hotel, Dock Road, Limerick
Thursday, Feb 27th - 09:00 to 13:00 - The Creggan Court Hotel, Kilmartin Roundabout, Athlone

Price & Registration

Each Workshop is priced at €185 (195 via Eventbrite). Please register using the form below and we will be in touch to finalise details.

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